Samsung seeks North America growth with AI-powered air conditioners

Booming U.S. market draws South Korean makers despite fierce competition

Although Samsung Electronics is the leading seller of home electronics in the U.S., it has not cracked the top five in air-conditioning sales. (Samsung)

NAMI MATSUURA, Nikkei staff writer

July 18, 2024 01:20 JST

SEOUL -- Samsung Electronics plans to roll out energy-efficient air conditioners in the North American market that use artificial intelligence to cut power consumption by up to 30%.

Samsung will sell the units through a joint venture with Lennox, a leading U.S. distributor of air-conditioning systems. The venture is expected to be operational in the second half of the year