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Electronics

Sharp to pursue overseas growth with wellness solutions: new CEO

Wu tasked with charting future path after company's return to profit

Wu Po-hsuan holds his maiden news conference as Sharp's CEO on April 12. (Photo by Arisa Moriyama)

OSAKA -- Sharp will achieve growth overseas by offering a wellness management service that enhances its consumer electronics brand, new CEO Wu Po-hsuan said Tuesday, but the slim profit margin for the company's display business remains a challenge.

"My mission is to elevate the brand value abroad," Wu said in his first press conference since assuming his new title April 1. Sharp looks to expand the share of offshore markets in its consumer electronics sales to 60% from 40% presently.

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