Sony's new Bravia TVs built for Prime Video, other streaming services

Demand seen growing even as consumers 'cut the cable'

20240417N Sony Bravia

The Bravia 9 will be able to automatically adjust picture settings for Amazon Prime Video streams. (Sony)

REI NAKAFUJI and MANA KUBOTA, Nikkei staff writers

PALO ALTO, California/TOKYO -- Sony has tailored its newest line of Bravia televisions for the video streaming audience by working with creatives in the entertainment industry.

This is the first major revamp of the Bravia lineup since the brand launched in 2005. Sony released four Bravia models in Western markets on Thursday, including the Bravia 9 flagship TV.

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