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Energy

Build the 'Tesla of the Sea': Zozo executive's next challenge

Masahiro Ito intends to use boats to connect offshore wind farms to power grids

A Japanese executive who made his name in fashion tech now wants to build electricity carriers to bring power generated offshore to cities. (Rendering courtesy of PowerX)

TOKYO -- Masahiro Ito uses the term "Tesla of the Sea" when he talks about his Tokyo-based startup revolutionizing the economics of wind power.

Ito built up some tech startup bona fides during his time as chief operating officer of Zozo, which operates Japan's Zozotown online clothier. The platform's Zozosuit, which customers put on so they can be photographed and measured for size, takes the guesswork out of ordering clothes online.

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