ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

European tourists are bigger spenders in Japan than Chinese

British, Italians surge ahead in April-June figures

Two Italians eat kaisendon -- rice topped with sashimi -- at a restaurant in Tokyo's Tsukiji fish market.

TOKYO -- Chinese tourists have been a key driver of growth in Japan's tourism industry, with their bakugai, or "explosive buying," in recent years boosting Japan's consumption figures. But as their spending has slowed, some Europeans are overtaking them.

According to a Japan Tourism Agency survey, the British were the most free-spending foreign tourists in Japan from April to June. They spent an average of about 250,000 yen ($2,270) per visit, followed by the Italians, who spent about 230,000 yen.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more