OSAKA -- Universal Studios Japan's new area based on the wildly popular Harry Potter franchise was conjured up by Chief Marketing Officer Tsuyoshi Morioka.
Morioka was brought to USJ from Procter & Gamble in 2010 in hopes that his marketing skills could reverse a slump in attendance. Unconcerned with being seen as an outsider, he soon told executives that "we should break away from being just a movie-themed park."
