ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Eye lotion dominance as a launchpad for skin-care market

A Rohto sales representative, left, carefully explains the benefits a skin-care product to a shopper at a supermarket in Ho Chi Minh City.

OSAKA/TOKYO -- Rohto Pharmaceutical is promoting its skin-care products in Vietnam on the back of the dominant position it has achieved in the local market for eye lotions.

     Rohto has captured a 70% share of the Vietnamese market for over-the-counter ophthalmic medicines through an aggressive advertising strategy and production that is tuned in to local needs.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more