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Favorable environment encourages corporate bond issues in Japan

First-timers line up to take advantage of low rates, high demand

Yahoo Japan President Manabu Miyasaka at a news conference earlier this month. The company is moving to capitalize on the negative rate environment by issuing bonds.

TOKYO -- Companies that have never issued corporate bonds before are now preparing to tap the debt instrument to raise funds for growth on the cheap.

Yahoo Japan is expected to fix as soon as Wednesday the terms for its first public bonds, to be offered this month. Proceeds from the issue, expected to reach around 35 billion yen ($308 million), will be used as operating capital to accelerate growth of its credit card business.

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