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Brisk bond market helping Southeast Asia Inc. raise cash

A shopping mall developed by SM Prime Holdings.

TOKYO -- Corporate fundraising through bond floats is more popular than ever in Southeast Asia, thanks to a sizable investor appetite and improvements to market functionality.

The Philippines' SM Prime Holdings made a splash earlier this month offering 10 billion pesos ($212 million) in 10-year retail bonds carrying a 4.2% coupon. Demand for the debt was nearly triple the offered amount.

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