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Finance

Coronavirus persuades house of Nomura and its peers to go digital

Japan's tradition-bound brokerages rethink branch-based in-person consultations

Nomura and other Japanese securities giants realize their sales traditions need a makeover but are unsure how much of one.

TOKYO -- Japan Inc. is crawling out of the nation's state of emergency, but the search for a new normal is barely under way at Nomura, Japan's top brokerage house, where the coronavirus pandemic has highlighted the need to adapt a more digital model to keep pace with nimbler rivals.

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