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Finance

Japan banks unleashing AI marketing tech

SMFG's system will guide telemarketers through conversations

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A branch of the SMBC bank in Tokyo   © Reuters

TOKYO -- Major Japanese banks are embracing artificial intelligence as a tool for reeling in new customers -- and making the most of the ones they already have.  

Sumitomo Mitsui Financial Group is developing an AI system with NTT Data that can provide real-time support for its marketing staff. The lender aims to improve the efficiency of its sales promotions and boost profitability.

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