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Japan's Dai-ichi Life beats peers in race to online insurance sales

Coronavirus forces change in industry's long reliance on in-person business

A teleworker in Japan: Dai-ichi Life Insurance turns to online sales as the coronavirus pandemic holds its 40,000-strong sales force back.

TOKYO -- Dai-ichi Life Holdings will become the first major Japanese life insurer to sell policies completely online, Nikkei has learned, in an alternative to a long-standing tradition of face-to-face sales.

Japan's second-largest life insurer, with a 40,000-strong sales staff, will start selling all types of life insurance policies online as early as this fiscal year. Customers will be able to speak with agents using the chat app Line or other videoconferencing tools.

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