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Muji bringing its first hotels to China in brand boost

Beijing, Shenzhen locations to open this year

Muji enjoys strong brand power in China.

TOKYO -- Ryohin Keikaku is opening hotels in China to strengthen its Muji brand there, a move likely to accelerate its business expansion in a vast market rich with potential.

The news of the first Muji Hotels coming to China has created a buzz online. The hotels, set to open in Beijing and Shenzhen in the second half of 2017, will feature everything Muji -- including beds, curtains and sofas -- and will have 40 to 80 guest rooms as well as Muji housewares stores and cafes.

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