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Nomura Real Estate and JR East jump into Japan's banking sector

Businesses see opportunity for stronger customer ties with financial services

Nomura Real Estate Solutions will launch the Neobank app in April. (Photo courtesy of the company)

TOKYO -- Property developer Nomura Real Estate Holdings and East Japan Railway have joined a growing list of Japanese companies entering the banking business to expand their base of loyal customers.

These companies are partnering with existing banks, considering that it is easier to acquire a license as a bank agency business than to gain a banking license.

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