Nomura Real Estate and JR East jump into Japan's banking sector

Businesses see opportunity for stronger customer ties with financial services

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Nomura Real Estate Solutions will launch the Nomu.com Neobank app in April. (Photo courtesy of the company)

FUMIKA SATO, Nikkei staff writer

TOKYO -- Property developer Nomura Real Estate Holdings and East Japan Railway have joined a growing list of Japanese companies entering the banking business to expand their base of loyal customers.

These companies are partnering with existing banks, considering that it is easier to acquire a license as a bank agency business than to gain a banking license.

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