KUALA LUMPUR -- SoftBank and Axiata Group announced on Tuesday an investment of $60 million by the Japanese company in ADA, a digital analytics, artificial intelligence and marketing company in the Malaysian telecom's conglomerate.
The investment is aimed at expanding and speeding ADA's analytics, data and AI digital marketing business in Asia, Axiata and SoftBank said in a joint statement. ADA currently serves 1,300 customers in the region.
