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SoftBank invests $60m in Malaysian digital marketing business

Japanese company to hold 23% stake in deal with Axiata Group

SoftBank's investment is part of its growth strategy announced in 2018.   © Reuters

KUALA LUMPUR -- SoftBank and Axiata Group announced on Tuesday an investment of $60 million by the Japanese company in ADA, a digital analytics, artificial intelligence and marketing company in the Malaysian telecom's conglomerate.

The investment is aimed at expanding and speeding ADA's analytics, data and AI digital marketing business in Asia, Axiata and SoftBank said in a joint statement. ADA currently serves 1,300 customers in the region.

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