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Finance

SoftBank invests $60m in Malaysian digital marketing business

Japanese company to hold 23% stake in deal with Axiata Group

SoftBank's investment is part of its growth strategy announced in 2018.   © Reuters
P PREM KUMAR, Nikkei staff writer | Malaysia

KUALA LUMPUR -- SoftBank and Axiata Group announced on Tuesday an investment of $60 million by the Japanese company in ADA, a digital analytics, artificial intelligence and marketing company in the Malaysian telecom's conglomerate.

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