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Tokio Marine to sell insurance policies through Amazon

Customers can receive payouts in cash or gift certificates

Japan's Tokio Marine & Nichido Fire Insurance will offer coverage through Amazon Japan's website. (Source photos by Kaisuke Ota and Getty Images)

TOKYO -- Tokio Marine & Nichido Fire Insurance will sell insurance on Amazon Japan's website, starting Aug. 22, as it looks to take advantage the platform's massive digital sales channel to reach younger buyers, Nikkei has learned.

Customers can sign up for policies via their Amazon account, through which they will be able to handle transactions ranging from premium payments to receipt of claims. Tokio Marine will be the first major insurance company in Japan to sell coverage in this way.

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