US banks slam door on Rakuten, fearing Amazon entry

Japanese e-retailer to reapply soon despite industry resistance

20200821N Rakuten

A woman pushes a stroller in front of a Rakuten Cafe store in a Tokyo shopping district. Rakuten's attempt to obtain a bank charter in the U.S. has met with stiff opposition from the industry. © Reuters

YUMIKO OSHIMA, Nikkei staff writer

NEW YORK -- "Get your Big Fat Check or PayPal payment" by shopping at Rakuten, the Japanese e-commerce company's U.S. website tells its customers.

Hefty cash-back offers for Macy's, Adidas, Levi's and Samsung fill the homepage.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.