$300 a cup? China's coffee lovers perk up bean prices

Top Panamanian variety now quadruple 2017's top price at $2,568 per pound

20211229N Panama geisha coffee

A cup of Geisha coffee, brewed with beans grown in Panama's highlands, costs 36,000 yen a cup. The variety is named after the Gori Gesha forest in Ethiopia.(Photo by Ayaka Funaki)

AYAKA FUNAKI, Nikkei staff writer

TOKYO -- In Japan's rarefied world of ultrahigh-end specialty coffee, a savory cup brewed with exquisite Panamanian beans could now fetch 36,000 yen ($313).

The eye-popping price can be attributed in part to the expanding ranks of coffee connoisseurs in neighboring China, whose coffee bean wholesalers are aggressively outbidding their rivals in the international market.   

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.