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Food & Beverage

ASEAN countries poised to experience alternative protein boom

Desire for healthy lifestyles, environmental awareness seen driving growth

Growthwell Foods is gearing up to sell its alternative meats, such as the Fishiee patties pictured here, in Singapore's supermarkets. (Photo by Takashi Nakano) 

SINGAPORE/JAKARTA -- In the Senoko district on the north side of Singapore sits a brand-new factory filled with cutting-edge equipment spewing out rows and rows of Chickiee and Fishiee nuggets, sticks and patties by the second.

The factory belongs to Growthwell Foods, a local company founded in 1989 that is now doubling down on alternative meats; the nuggets it produces are made from ingredients like soy and konjac. The factory, the company says, has an annual production capacity of 4,000 tons, and Growthwell plans to sell its products in Singapore's supermarkets from early next year.

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