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Food & Beverage

AirAsia enters restaurant business, hopes to become lifestyle brand

Budget carrier plans to open five eateries, franchise 100 cafes over next five years

Most of the non-airline units are still in the red, except logistics arm Teleport. All in all, those businesses accounted for less than 6% of AirAsia's total revenue during the quarter ended September.   © Reuters

KUALA LUMPUR (Nikkei Markets) -- Malaysia's AirAsia Group plans to aggressively expand into the restaurant business as the biggest budget carrier by fleet in Southeast Asia is aiming to turn itself into a lifestyle brand, its group chief executive said on Monday.

AirAsia aims to open five restaurants and franchise 100 cafes over the next three to five years globally, said Group CEO Tony Fernandes. The company plans to open outlets in China soon through franchisees and has received a proposal for a master franchise in Australia, he said.

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