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Food & Beverage

Asahi ditches battle for market share and seeks crisp profit

Japanese brewer to stop reporting beer sales by volume

Asahi Breweries leads Japan's beer market, but Kirin Brewery is hot on its heels.

TOKYO -- Asahi Breweries will report beer sales by value rather than quantity starting next year, bowing out of a costly battle for market share in Japan to free up resources for expansion abroad.

President Kenichi Shiozawa told reporters Tuesday that the brewer projects a steep plunge in the size of Japan's beer market from 2030 on and will need to move away from an obsession over volume and market share.

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