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Food & Beverage

Asahi ditches battle for market share and seeks crisp profit

Japanese brewer to stop reporting beer sales by volume

Asahi Breweries leads Japan's beer market, but Kirin Brewery is hot on its heels.

TOKYO -- Asahi Breweries will report beer sales by value rather than quantity starting next year, bowing out of a costly battle for market share in Japan to free up resources for expansion abroad.

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