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Food & Beverage

Asian liquor companies catch the alcopop wave amid COVID-19

Pandemic changes drinking habits and creates demand for ready-mixed drinks

Kirin Holdings is pitching its latest alcoholic beverages to health-conscious Japanese who are eating more vegetables amid today's social restrictions. 

TOKYO/SHANGHAI -- The coronavirus continues to alter consumer behavior, much to the chagrin of restaurateurs and bar owners. In Japan, the outbreak is not only persuading people to eat more at home, it is also convincing them to eat more vegetables.

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