ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Food & Beverage

Away from Myanmar, Kirin pivots to craft beer in U.S. and Australia

Japanese brewer's exit from emerging Asian markets part of strategy shift

Kirin has made a concerted push into craft beer, evidenced by its recent purchase of Bell's Brewery, a U.S. brewing company.

TOKYO -- Japanese drinks giant Kirin Holdings is changing its strategy as it withdraws from Asia, looking to focus instead on more profitable craft beer and probiotics businesses in the U.S. and Australia.

Over a span of just three days, Kirin announced it would exit joint ventures in Myanmar and China in decisions underscoring the limits of developing emerging markets that are quick to mature yet plagued by political instability.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more