ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Barbecue and barbells: Japanese chain fuses 'yakiniku' with fitness

Tweet about meat launches subscription plan gymgoers are devouring

Yakiniku Like offers low-carbohydrate meals for those looking to cut their sugar intake. (Photo courtesy of Yakiniku Like)

TOKYO -- Morihisa Arimura, president of the Japanese barbecue restaurant chain Yakiniku Like, went viral this summer on Twitter when he posed this question to people who routinely hit the gym.

"Would you be interested in a subscription where you can eat 200 grams of special roast and harami steak every day?"

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more