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Food & Beverage

Beyond sushi: Japan poultry firms push premium chicken in Hong Kong

NH Foods offers pricier meat from Hokkaido to restaurants and consumers

Hong Kong fans of Japanese cuisine pay higher prices for poultry meat shipped from Japan. (Photo by Nozomu Ogawa)

TOKYO -- Japanese chicken processors are expanding exports of domestically raised poultry products as they seek to offset declining demand at home with a growing appetite in other Asian markets, starting with Hong Kong.

NH Foods began shipping chicken meat under the Sakurahime brand to Hong Kong this month. Sakurahime meat comes from chickens raised at a group farm in Japan's northern island of Hokkaido, and are then processed within the group.

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