ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Blue Bottle Coffee tries Tokyo vending machines to boost sales

Company skirts brick-and-mortar to sell premium drinks and beans on the street

Blue Bottle Coffee's vending machines in Tokyo. (Photo by Kotaro Sugimoto)

TOKYO -- Blue Bottle Coffee Japan has installed vending machines selling coffee beans and canned coffee in Tokyo's busy Shibuya district, as the company tries to attract customers without investing in an actual store in the area.

It is the first time the company has used vending machines.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more