ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Food & Beverage

Bollywood stars fire up meat substitute market in India

Pandemic provides tailwind for alternatives in a country full of vegetarians

The pandemic has turned Indian consumers more health-conscious, providing a boost to plant-based meat alternatives. 

MUMBAI -- India has long had a large share of vegetarians for religious reasons, but the market for plant-based meat alternatives has truly taken off during the pandemic, with Bollywood stars taking to social media to tout their health and environmental benefits.

"I prefer plant-based products because of my vegan ideology of minimizing the suffering of animals, minimizing the impact on our environment, and also for a more healthy diet." an Indian man in his 30s said. He added that he consumes vegan milk and butter, as well as occasional frozen mock meat like nuggets.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more