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Food & Beverage

China feeds Nestle's global ambitions in plant-based meat

World's top food company puts heat on smaller rivals in key Asian market

Nestle's plant-based burger was praised by French authorities for its nutrients. (Photo by Rintaro Hosokawa)

GENEVA/PALO ALTO, U.S. -- Nestle has launched a campaign on three continents, taking aim at the fast-growing market for plant-based meat alternatives that has been led by startups like Beyond Meat.

Nestle began selling its Garden Gourmet Sensational Burger -- a plant-based ready-made patty -- in Europe this month. It also targets the huge U.S. and Chinese markets.

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