GENEVA/PALO ALTO, U.S. -- Nestle has launched a campaign on three continents, taking aim at the fast-growing market for plant-based meat alternatives that has been led by startups like Beyond Meat.
Nestle began selling its Garden Gourmet Sensational Burger -- a plant-based ready-made patty -- in Europe this month. It also targets the huge U.S. and Chinese markets.
