China's Mixue, Cotti Coffee test mettle in Japan's cafe scene

Chains ramp up global expansion with ultralow prices and compact stores

20231024N Mixue in Ikebukuro

Customers visit an outpost of Chinese chain Mixue in Tokyo's Ikebukuro district. (Photo by Satoko Kawasaki)

FUMIKA NAKASHIMA, YUI SATO and TOMOKO WAKASUGI, Nikkei staff writers

TOKYO/SHANGHAI -- Chinese tea and coffee shop chains are accelerating their push into Japan, looking to hone products and services in the country's highly competitive market as they pursue global success.

Mixue Ice Cream & Tea's Ikebukuro location in Tokyo, which opened in late June, was bustling with activity on a recent weekday afternoon. The chain sells tea for 100 yen (67 cents) and bubble milk tea for 360 yen -- around 60% of the price of Taiwan-based rival Gong Cha.

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