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Food & Beverage

China's beer king to quit making brew for the masses

Industry leader China Resources goes upscale, closing multiple plants

Customers at a Beijing microbrewery.  Chinese beer drinkers are quaffing more premium brews in recent years.   © Reuters

DALIAN, China -- China Resources Beer, the Asian country's largest brewer, intends to close breweries churning out low-priced products while boosting output of Heineken, in response to growing local demand for premium beer and intensifying competition at the low end.

The brewer will shut down three to five plants every year over the next five years, CEO Hou Xiaohai said in an earnings call for the year ended in December.

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