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Food & Beverage

China's brewers ride premium trend, topped by $190 Tsingtao bottle

Upmarket offerings thrive, while youth unemployment cuts into cheaper beers

Tsingtao's Luxury Legend is priced at more than $190 for a 1.5-liter bottle. (Photo by Shin Watanabe)

QINGDAO, China -- Pricier beers are gaining fans in China, with consumers looking for options ranging from something more than basic brews to ultra-premium bottles.

China Resources Beer and Tsingtao Brewery, the country's No. 1 and 2 brewers, respectively, enjoyed robust sales of midrange to high-end products in the first six months of this year.

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