BANGKOK/HANOI/SHANGHAI -- Affordable Chinese food and beverage chains like Mixue and Haidilao are strengthening their positions in Southeast Asia, pulling in young consumers with low prices amid a growing sense of caution about the pressure they put on local industries.
For high school students in Vietnam, Mixue is a popular gathering spot after classes. "I come here all the time because it's cheap," said one female student at a location in Hanoi in late August.
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