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Food & Beverage

China's fiery Moutai sweetens up with baijiu-infused ice cream

High-end traditional liquor brand looks to win over younger fans

Kweichow Moutai is giving a sweeter twist to a notoriously strong Chinese liquor. (Photo from China Mengniu Dairy's social media)

GUANGZHOU -- China's leading producer of baijiu is looking to win new, younger fans for the traditional liquor by infusing it into ice cream.

Kweichow Moutai began selling cups of the ice cream, developed in partnership with China Mengniu Dairy, in parts of China in late May. Its plain flavor is priced at 66 yuan ($9.90) for a 75-gram cup.

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