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Food & Beverage

Chinese premium brewers and distillers toast return of nightlife

Beer and baijiu lead alcohol market as industry rebounds from pandemic downturn

Customers gather at a bar in Shanghai in October. The beer industry welcomed the normalization of night spot operations in China before its important summer sales period.   © Reuters

HONG KONG -- As China's economy shows signs of recovery from the coronavirus pandemic, nightlife is making a comeback -- and with it, alcohol consumption.

Brewers and distillers, especially those that manufacture premium brands, are toasting the relaxation of rules on social distancing and meal gatherings. The beer industry in particular was happy to see the gradual normalization of operations for night spots before its important summer sales period from July to September.

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