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Food & Beverage

Chinese startup's plant-based 'meat' sizzles like real thing

Zhenmeat to accelerate R&D to chase Beyond Meat and other rivals

Zhenmeat hopes to carve out a large chunk of the Southeast Asian meat substitute market, as the Asia-Pacific market for the product is forecast to reach $15.8 billion in 2020. (Photo by Yusuke Hinata)

GUANGZHOU -- A young Beijing-based food-tech company is seeking to get ahead of the pack in China's new market of plant-based meat alternatives, offering a product that sizzles like real meat to appeal to all the senses of home chefs.

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