ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Craft sake grows in popularity in Japan

Unique flavors stimulate fresh interest in traditional rice spirit

Doburoku is a form of cloudy sake that is made without the filtering process normally employed in making traditional sake. (Photo by Toshihide Takeda)

HAMAMATSU, Japan -- Sake is having a makeover in Japan. The traditional spirit brewed with fermented rice is going the way of craft beer and shedding its fusty image for funkier and fresher tastes.

A growing number of startups are brewing sake with fruit and herbs and also offering food-pairing in hopes of capturing a bigger market. Increasingly, overseas sake brewers are paying attention, as Japanese companies seek opportunities for collaboration beyond the traditional domestic industry.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more