HAMAMATSU, Japan -- Sake is having a makeover in Japan. The traditional spirit brewed with fermented rice is going the way of craft beer and shedding its fusty image for funkier and fresher tastes.
A growing number of startups are brewing sake with fruit and herbs and also offering food-pairing in hopes of capturing a bigger market. Increasingly, overseas sake brewers are paying attention, as Japanese companies seek opportunities for collaboration beyond the traditional domestic industry.
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