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Food & Beverage

European sausage makers see profit as virus devastates Chinese pork

German and Danish rivals expand into world's largest pork industry hit by Africa Swine Fever

China is keen to tap advanced foreign know-how and technology to raise standards in its domestic meat industry.   © Reuters

BERLIN -- German and Danish sausage producers are expanding into China as a massive outbreak of African Swine Fever devastates the world's largest pork industry, opening the way for European companies to highlight their reputation for safe, high-quality meat.

German carmakers like BMW and Audi have long used their brand image of premium quality to cultivate demand in China from high-end consumers for their luxury vehicles.

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