Everybody loves ramen: Japanese cities vie to become noodle destinations

Local varieties offer a way to attract tourists who want something besides sushi

20240628N Yamagata ramen

Yamagata prefecture, which leads Japan in ramen shops per capita, serves up a wide range of varieties. (Yamagata Ramen No. 1 Project)

KURAHIRO SEGUCHI and HIROTAKA MIZUKURA, Nikkei staff writers

TOKYO/NIIGATA, Japan -- Japan has no shortage of ramen restaurants. But for some smaller cities, it's more than a meal. It's a source of hope.

Popular with Japanese and foreign tourists alike, the dish has become a part of promotional campaigns designed to attract visitors and bring new life to local economies.

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