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Food & Beverage

Frozen or canned? Japanese companies try new ways to export sake

Freshness and simplifying choices seen as keys to tapping overseas markets

The taste of bottled namazake can be preserved by an unconventional method of freezing.

TOKYO -- From freezing sake to lock in the fruity taste or to pack in small un-branded cans to make choosing easier, Japanese companies are experimenting with unconventional methods to deliver sake to international consumers.  

Machinery maker Technican in Yokohama has started selling quick-frozen "nama," or unpasteurized, sake from 26 brewers across Japan at its Tomin Frozen food shop in Japan's second largest city.

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