Halal-certified wagyu ready to go overseas from Japan's Miyazaki

Beef processor seeks to tap Muslim markets as competition grows

Miyazaki Beef Top 2025-04

Attendees taste Miyazaki wagyu at a promotional event in Doha in March. (Courtesy of the Miyazaki prefectural government) 

MASAMI SOGA

MIYAZAKI, Japan -- The southern Japanese prefecture of Miyazaki is ramping up efforts to cultivate demand for its wagyu beef in Muslim-majority markets across the Middle East and Southeast Asia.

With limited potential for growth in its home market as well as tough competition among Japanese meat exporters, halal-certified Miyazaki wagyu has the potential to sell well in the Muslim world, which accounts for a quarter of the world's population.

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