Happy hourglass: Japan brewer helps beer go down slower

Yona Yona Ale maker aims to bring levity to alcohol awareness

20240716N Beer glass 1

Each handcrafted glass can be filled with beer from a 350-milliliter can. (Photo by Yusuke Yagi)

YUSUKE YAGI, Nikkei staff writer

TOKYO -- Guzzling beer too fast in the summer heat? A Japanese microbrewery believes that its novel glass can help you slow down.

Yoho Brewing, based in the Nagano prefecture town of Karuizawa, said Tuesday that it has developed an hourglass-shaped glass that takes three times as long to drink from as a regular glass, thereby promoting drinking at an appropriate pace.

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