Hokkaido ramen chain wins fans from Harvard to Southeast Asia

Santouka rings up over 80% of its sales abroad by offering taste of Japan

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The chain's standard shio ramen costs $15.50 at the Harvard location, more than in Japan. (Photo by Yuji Uoyama)

YUJI UOYAMA, Nikkei staff writer

SAPPORO, Japan -- A ramen chain from Japan's northernmost main island of Hokkaido is using authentic taste and Japanese service to gain fans across the world from the northeastern U.S.'s Harvard Square to Southeast Asia, setting its sights on Europe.

At Ramen Santouka's location near Harvard University in the suburbs of Boston, long lines of students and affluent locals form on Saturdays and Sundays. The location sells "more than 700 bowls on busy days," said Masanori Ueda, a director at Ab-Out, the operating company that manages the chain.

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