
SEOUL -- South Korean food companies and restaurant chains are tapping the surging popularity of TV drama series, movies and pop music from their homeland to stoke appetite for their products around the world.
Noodle makers, chicken shops turn to product placement and social media
SEOUL -- South Korean food companies and restaurant chains are tapping the surging popularity of TV drama series, movies and pop music from their homeland to stoke appetite for their products around the world.
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