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Food & Beverage

Ikinari Steak wants to reduce reliance on big-eating men

Stand-up restaurant chain rolls out lady's set to bring sizzle back

Pepper Food Service hopes to restore Ikinari Steak's mojo by expanding its customer base to women. (Photo by Shizuka Tanabe)

TOKYO -- Pepper Food Service's Ikinari Steak stand-up dining chain is expected to show another year of red ink when the Japanese restaurant operator reports 2019 results on Friday, but President Kunio Ichinose is optimistic that he can cook up a rebound this year.

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