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Food & Beverage

Impossible Foods and others smell profit in Asia retail market

Supermarket debuts in Hong Kong and Singapore are springboard to China

Impossible Foods has rolled out products for supermarkets in Hong Kong and Singapore, its first such move outside the U.S. (Photo courtesy of the company) 

TOKYO/HONG KONG -- Food processors around the world smell opportunity in plant-based faux meats in Asia as the products find their way to consumers eating more at home.

Impossible Foods has entered the Asian market, introducing its flagship faux beef burgers in about 200 supermarkets in Hong Kong and Singapore. The price in Hong Kong is 89.90 Hong Kong dollars ($11.60) per 340-gram patty.

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