Impossible Tuna: Thai Union dives into plant-based seafood

Tuna king takes on contract manufacturing and launches own brand

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Crab-flavored shumai from OMG Meat, the plant-based food brand of Thai Union, sells for about $3 at a supermarket in Bangkok. (Photo by Marimi Kishimoto)

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- The world's largest canned tuna seller, Thai Union Group, has started marketing its own brand of plant-based seafood in a bid to dominate the sector and promote aquatic sustainability.

The company spent 300 million baht ($9 million) to establish the Global Innovation Center, a Bangkok research facility with a staff of over 100 -- including workers from the U.S., Europe and China -- engaged in the research and development of new products and packaging material.

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