India coffee chain Blue Tokai brews up expansion plan in Japan

Indian roasters eye overseas markets after quenching a growing domestic thirst

20240215N Blue Tokai Coffee

India's Blue Tokai Coffee Roasters opened a Tokyo pop-up shop in mid-February. (Photo by Sadayasu Senju)

SADAYASU SENJU, Nikkei staff writer

TOKYO -- As India's middle class expands and acquires new tastes, the coffee market in the tea-loving country is growing at a clip of about 10% per year, faster than the global market. One major chain has set its sights overseas, with plans to open a full store in Japan.

Blue Tokai Coffee Roasters opened a pop-up location at a shopping center in Tokyo's Nihonbashi district this month.

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