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Food & Beverage

Indonesians' love for top noodle brand Indomie rekindled in pandemic

Death of flavor engineer behind fan favorite spurs fresh wave of buying

Indomie instant noodles on sale at a Jakarta market. Pandemic buying has benefited the brand. (Photo by Koya Jibiki)

JAKARTA -- Indomie, the half-century-old instant noodle brand that has been dubbed Indonesia's national food, has enjoyed an added boost from not only consumers cooped up at home amid the coronavirus pandemic, but also the recent death of a company legend.

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