Instant noodle maker Nissin wants to feed China's EV, chip hubs

HONG KONG -- Nissin Food Holdings will push deeper into China, as the Japanese purveyor of instant noodles looks for fresh growth in factory towns.

"We will shift our sales staff to inland areas such as Sichuan province where electric vehicle-related industries and semiconductor production are thriving," Kiyotaka Ando, chairman and CEO of Nissin's Hong Kong and China arm, said in a recent interview with Nikkei and other media.