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Food & Beverage

Irish whiskey makers eye Asia as COVID hits key US market

Brexit also pushes distillers to expand business to China, Singapore and Japan

Irish whiskey is new in Asia, but distillers believe the region could become their largest market in a decade. (Photo courtesy of Hyde)

TOKYO/SHANGHAI -- Irish whiskey makers, reliant until now on coronavirus-hit Europe and the U.S., have sniffed opportunity in Asia.

Walsh Whiskey entered the Asian market early 2020 to expand its core brands, Writers' Tears and The Irishman. The company formed partnerships with distributors in Japan, South Korea, Taiwan, Singapore and Sri Lanka.

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